

Theia Case Study
Johnson & Johnson is a Fortune 500 company that caters to health and wellness. Products under their mega-brands are recognized internationally—impacting the lives of millions and are passed down from generation to generation.
In May 2016, I took part in a 14-week project sponsored by Johnson & Johnson. My teammates: Devina Jesrani (Graduate Industrial Design), Wenying Liang (Graduate Environmental Design), and I (Undergrad Graphic Design) created the concept for Theia—a voice-activated central hub system. It collects personal health data and provides personalized insights to enhance the user experience with products from J&J’s mega brands. I contributed: branding, storyboarding, and was in charge of the motion graphics.
Designers - Suzy An, Devina Jesrani, Wenying Liang
Videographer - Joseph Leo
Professors - Gerardo Herrera, Michael Neumayr, Jonathan Abarbanel
Sponsor - Johnson & Johnson
















